Cart Abandonment
Cart Abandonment
Checkout
When a shopper adds items to their cart but leaves the site without completing the purchase. Average rate is ~70%.
What is Cart Abandonment?
Cart abandonment occurs when shoppers add items to cart but don't complete checkout. The average rate is about 70%, representing massive opportunity.
Common reasons for abandonment:
- Unexpected costs (shipping, taxes)
- Required account creation
- Complex checkout process
- Security concerns
- Just browsing/comparing
- Found better price elsewhere
Recovery strategies:
- Abandonment emails (within hours)
- SMS reminders
- Retargeting ads
- Exit-intent popups
- Simplified checkout
- Guest checkout option
- Price guarantees
Why Cart Abandonment Matters
Reducing cart abandonment by even 5-10% can significantly increase revenue.
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