Monthly subscription

Monthly plans are the most common subscription cadence. They are easy to understand but give customers a renewal decision every month, which is why brands pair them with prepaid and annual options. Monthly is not always the right rhythm. If a product lasts five weeks, a monthly plan slowly piles up extra stock at the customer's home, and a pile of unused product is a common reason to cancel. Many brands offer a few frequencies (every 4, 6 or 8 weeks) and let subscribers change them anytime.