Spark! + Google Analytics: Full Funnel Visibility
Connect click data to your GA4 dashboards. See creator-driven traffic alongside all your marketing channels.
Integration Features
- Automatic UTM parameter syncing
- Creator-specific traffic segments
- Conversion tracking by creator
- Custom dimensions for creator data
- Event tracking for key actions
What This Integration Does
Seamless data flow between Spark! and Google Analytics.
Automatic UTM parameter syncing
Creator-specific traffic segments
Conversion tracking by creator
Custom dimensions for creator data
Event tracking for key actions
Audience building for retargeting
Data That Syncs
Real-time data synchronization keeps everything in sync.
From Google Analytics to Spark!
- Session data for attribution
- Conversion events
- User behavior metrics
- Audience membership
From Spark! to Google Analytics
- Creator tracking parameters
- Custom events for creator actions
- Audience segments
- Custom dimensions
Quick Setup
Connect Google Analytics to Spark! in minutes.
Connect GA4
Authenticate with Google and select your GA4 property.
Configure Tracking
Map Spark! events to GA4 events. We suggest defaults based on best practices.
Enable UTMs
All Spark! links automatically include proper UTM parameters.
View Data
See creator-attributed traffic in your GA4 reports immediately.
Requirements
Google Analytics 4 property. Universal Analytics not supported.
Why Connect Google Analytics?
One Source of Truth
Creator marketing data alongside all your other channels. Compare apples to apples.
Perfect UTM Hygiene
Every creator link has correct, consistent UTM parameters. No manual tagging.
Full Funnel Tracking
See the complete journey from creator click to conversion.
Ready to Connect Google Analytics?
Get Spark! and connect your entire tech stack in minutes.
