Gift subscriptions

Let customers give your subscription, then keep the recipient.

Gift subscriptions turn your fans into your salespeople. The buyer pays, the recipient enjoys, and when the gift ends you invite them to keep it going.

Holidays
and every gifting moment
No card
needed from the recipient
New subscribers
when the gift ends

The problem

Gifting peaks a few times a year, and most gift buyers never become regulars. A gift subscription reaches someone new, gives them months to fall in love with your product, and ends with a natural invitation to subscribe.

How gifting works

Buy as a gift

Customers choose a plan and add the recipient's details and a message.

Redeem and choose

Recipients redeem the gift and can pick items, flavors or sizes.

Manage without paying

Recipients skip, swap or update their address without entering payment details.

Keep it going

When the gift ends, invite recipients to subscribe with a personal offer by email or text.

Common questions

What is a gift subscription?

A subscription bought by one person for another, usually prepaid for a set number of deliveries.

Does the recipient need to pay?

No. The buyer pays. Recipients manage their deliveries without adding a card.

What happens when the gift ends?

You can invite the recipient to continue as a paying subscriber, with an offer if you like.

Grow subscriptions without giving up a cut.

$199 a month for Shopify Advanced and Plus stores. No commission and no transaction fees, however big you grow.

Space, at your fingertips

What would you do with 22% more revenue?