SMS Marketing ROI Calculator
Estimate the revenue potential and ROI of SMS marketing campaigns. Compare performance against email benchmarks.
Your Campaign Data
Enter your SMS marketing metrics
Opted-in SMS subscribers
Promotional SMS sends per month
$
$
Typical range: $0.01 - $0.03
Industry Benchmarks Used
SMS: 19% CTR, 8% conversion
Email: 2.5% CTR, 2% conversion
Estimated Monthly SMS Revenue
$79,040
ROI
6487%
Revenue Per SMS
$0.99
Monthly Messages
80,000
SMS Spend
$1,200
Clicks (Est.)
15,200
Orders (Est.)
1,216
SMS vs Email Comparison
SMS Revenue
$79,040
Email (Est.)
$2,600
SMS Lift
+2940%
SMS generates $76,440 more than email per month with the same list size.
Annual Projection
Annual SMS Revenue
$948,480
Annual SMS Cost
$14,400
Why SMS Marketing Outperforms Email
- SMS Open Rate, vs 20% for email
- 98%
- SMS Open Rate, vs 20% for email
- SMS Click Rate, vs 2.5% for email
- 19%
- SMS Click Rate, vs 2.5% for email
- Avg Response Time, vs 90 min for email
- 90s
- Avg Response Time, vs 90 min for email
Ready to act on what you found?
Chargezen tracks these numbers for you, live, so you never have to do the math by hand.
