Dynamic pricing

Dynamic pricing changes prices in response to conditions instead of keeping a fixed price. Airlines and hotels are classic examples. In e-commerce it can mean raising prices on a product that is selling fast, lowering prices on overstock, running time-limited offers or showing different prices to different customer groups, such as members. Use it carefully. Customers notice when prices jump, and price changes on a subscription can feel like a broken promise. Many subscription brands keep the subscriber's price steady and use dynamic pricing mainly for one-time purchases, clearance and promotions. Check local rules on price discrimination and displayed pricing.