Headless content management system
E-commerce
A content system that stores and manages content but doesn't control how it looks. Any website, app or screen can pull the content through an API.
A beauty brand writes ingredient guides in a headless CMS. The same guide appears on its custom storefront, inside its mobile app and in a monthly email, and an edit in the CMS updates all three.
It lets a brand publish once and show content anywhere, but it only pays off if your apps work without a standard theme.
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