Whitelisting (also called creator licensing) lets brands run paid ads from an influencer's account, combining creator authenticity with ad targeting. How whitelisting works: - Creator grants ad account access - Brand runs ads from creator's handle - Appears as creator's content - Full ad targeting available - Performance tracked in ads manager Whitelisting benefits: - More authentic appearance - Access to creator's audience - Better engagement rates - Custom audiences - Flexible testing Best practices: - Clear contractual agreement - Set spend limits - Share performance data - Competitive restrictions - Approval workflows