Content rights determine how brands can use influencer content beyond the creator's own post. This is increasingly valuable for ads. Types of usage rights: - Organic social (brand's channels) - Paid social (ads) - Website and email - In-store/packaging - Broadcast/TV - Perpetual vs time-limited Rights considerations: - Duration (30 days, 1 year, perpetual) - Channels (social only vs all) - Geographic scope - Modification rights - Exclusivity Pricing impact: - Basic usage: +20-50% of post fee - Paid ads: +50-100% - Perpetual/all channels: +100-200%