UGC
User-Generated Content
Affiliates
Content created by customers or influencers rather than the brand, including reviews, photos, videos, and social posts.
What is UGC?
User-generated content (UGC) is any content created by customers, fans, or creators rather than the brand. It's highly trusted and effective for marketing.
Types of UGC:
- Customer reviews
- Photos with products
- Unboxing videos
- Social media posts
- Testimonials
- Tutorial content
Benefits of UGC:
- Higher trust than brand content
- Lower production cost
- Authentic customer voice
- Fresh, varied content
- Social proof
Collecting UGC:
- Post-purchase requests
- Hashtag campaigns
- Contests and challenges
- Review incentives
- Creator partnerships
Why UGC Matters
UGC converts better than brand content because it's perceived as more authentic.
Explore More Terms
Browse our complete glossary of e-commerce and subscription terms.
