Nano-Influencer

Nano-influencers have the smallest followings but often the highest engagement rates and most authentic influence. Nano-influencer characteristics: - 1K-10K followers - 8-10%+ engagement rates - Personal relationships with followers - Often niche-focused - Highly authentic Working with nano-influencers: - Product gifting common - Lower or no cash compensation - High volume approach - Focus on authentic content - Long-term potential Best practices: - Clear guidelines but creative freedom - Product seeding at scale - Convert to affiliates - Build ambassador pipeline