Product seeding (or gifting) sends free products to creators without requiring posts in return. It's a low-cost way to generate organic content. Seeding strategy: - Send to relevant creators - Include personalized note - No posting requirement - Track who posts organically - Convert best performers to paid Seeding benefits: - Lower cost than paid partnerships - More authentic content (not #ad) - Discover brand advocates - Build creator relationships - Scale influencer outreach Best practices: - Target aligned creators - Quality packaging/unboxing - Follow up but don't pressure - Track results - Have escalation path to paid