Influencer
Engagement Rate
Engagement Rate
The percentage of an influencer's audience that actively interacts with their content through likes, comments, shares, and saves.
What is Engagement Rate?
Engagement rate measures how actively an audience interacts with content. It's a key metric for evaluating influencer quality.
Engagement rate formula:
(Likes + Comments + Shares + Saves) ÷ Followers × 100
Benchmarks by platform:
- Instagram: 1-3% average, 3-6% good
- TikTok: 3-9% average, 9%+ good
- YouTube: 2-5% average
- Twitter: 0.5-1% average
Why engagement > followers:
- Shows real audience connection
- Indicates content quality
- Predicts campaign performance
- Reveals fake follower issues
Red flags:
- Very high followers, low engagement
- Suspicious comment patterns
- Sudden follower spikes
Formula
Engagement Rate = ((Likes + Comments + Shares) ÷ Followers) × 100
Why Engagement Rate Matters
Engagement rate is the best indicator of an influencer's actual ability to drive action.
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