Push notification
Communication
A push notification is a message from an app or website that pops up on a device's screen, sent only to people who installed the app or allowed browser alerts.
A shopping app sends "Your order is out for delivery" as a push notification to customers who have it installed.
Push is cheap for brands with a popular app; most stores reach more customers by email and text.
No. SmartyTap sends email and texts.
Push is free per message but reaches only app users who allow it; texts reach anyone who gave consent.
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