SMS Marketing
SMS Marketing
SMS Marketing
Using text messages to send promotional content, offers, and communications directly to customers' mobile phones.
What is SMS Marketing?
SMS marketing delivers promotional messages directly to customers' phones. With 98% open rates, it's one of the most effective marketing channels.
SMS marketing advantages:
- 98% open rate (vs 20% email)
- 90% read within 3 minutes
- Direct, personal channel
- High engagement rates
- Works without internet
SMS use cases:
- Promotional campaigns
- Flash sales
- Product launches
- Cart abandonment
- Back in stock alerts
- VIP exclusive offers
Compliance requirements:
- Express written consent (TCPA)
- Clear opt-in language
- Easy opt-out (STOP)
- Quiet hours
- Proper sender identification
Why SMS Marketing Matters
SMS delivers unmatched open rates and direct customer engagement.
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