TCPA
Telephone Consumer Protection Act
SMS Marketing
US federal law regulating telemarketing calls and text messages. Requires express written consent for marketing messages.
What is TCPA?
The Telephone Consumer Protection Act (TCPA) is the primary law governing SMS marketing in the United States. Violations can result in significant penalties.
TCPA requirements:
- Express written consent for marketing SMS
- Clear disclosure of what messages to expect
- Easy opt-out mechanism (STOP)
- Quiet hours restrictions
- No messages to numbers on Do Not Call list
Penalties for violations:
- $500-1,500 per unsolicited message
- Class action lawsuit risk
- Carrier blocks and account suspension
Compliance best practices:
- Double opt-in for marketing
- Clear consent language
- Honor opt-outs immediately
- Maintain consent records
- Regular list hygiene
Why TCPA Matters
TCPA compliance is essential—violations can result in massive fines and lawsuits.
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