Opt-In
SMS Opt-In
SMS Marketing
The explicit consent a customer gives to receive text messages from a business. Required by law for marketing messages.
What is Opt-In?
Opt-in is the explicit consent customers give to receive SMS messages. It's legally required for marketing and a best practice for all SMS communication.
Types of opt-in:
- Single opt-in: Customer submits phone number
- Double opt-in: Confirmation text required
- Explicit opt-in: Clear consent language
Opt-in requirements:
- Clear description of message types
- Expected frequency
- Standard rates disclosure
- Opt-out instructions
- Privacy policy link
Collecting opt-ins:
- Website popup or form
- Checkout checkbox
- Keyword texting (text JOIN to...)
- Point-of-sale
- QR codes
Why Opt-In Matters
Proper opt-in is legally required and builds a quality subscriber list.
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