What is 10DLC campaign?
Texting from a local number in the US takes two registrations. First the brand (your business, with its legal name and tax ID). Then one or more campaigns, each describing a kind of messaging you send. Both go through The Campaign Registry (TCR), the central registry the major carriers use.
What a campaign describes:
- The use case, such as customer care, account notifications, delivery updates, marketing, or mixed.
- A description of the messages and who receives them.
- Sample messages that match that use.
- How people opt in, such as a checkout checkbox or a keyword, with the exact wording they see.
- Opt-out and help replies for STOP and HELP.
- Message details, such as whether texts include links or phone numbers, or age-restricted content.
After you submit: carriers review the campaign. Approved campaigns are linked to your phone numbers. Your sending limits depend on carrier rules and your brand's standing.
Keep it accurate. If you start sending something the campaign doesn't describe, such as marketing on a customer care campaign, carriers can filter your texts or suspend the campaign. Register a new campaign or update the existing one first.
Common rejection reasons: opt-in wording that doesn't mention texts, samples that don't match the use case, a website that doesn't show the business, and missing privacy policy details.
How Chargezen handles it: when you text from a local number, Chargezen registers your 10DLC brand and campaign for you from the details you provide.
Example
A store registers a mixed campaign covering order updates and promotions. Its samples include "Your order has shipped: [link]" and "20% off refills this weekend. Reply STOP to opt out." Once approved, the campaign is linked to the store's local number.