SMS Marketing

10DLC

10-Digit Long Code

A 10-digit phone number used for business SMS messaging. Requires registration with carriers to ensure deliverability and compliance.

What is 10DLC?

10DLC (10-Digit Long Code) is the standard for business SMS in the US. It requires registration with carriers to verify business identity and use case. 10DLC registration process: - Brand registration (business verification) - Campaign registration (describe use case) - Carrier approval - Ongoing compliance Benefits of 10DLC: - Higher throughput than unregistered numbers - Better deliverability - Local phone number presence - Cost-effective for most use cases Throughput limits: - Unregistered: ~1 SMS/second - Low-volume registered: ~7.5 SMS/second - High-volume registered: ~75+ SMS/second

Why 10DLC Matters

10DLC registration is now required for business SMS and significantly impacts deliverability.

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