SMS Marketing
Short Code
Short Code
A 5-6 digit number used for high-volume SMS messaging. Offers higher throughput but requires carrier approval and is more expensive.
What is Short Code?
Short codes are 5-6 digit numbers designed for high-volume messaging. They offer the highest throughput and deliverability but require more setup and cost.
Short code characteristics:
- 5-6 digits (e.g., 12345)
- Very high throughput (100+ SMS/second)
- Carrier pre-approval required
- 8-12 week provisioning
- $500-1,000/month lease cost
Types of short codes:
- Dedicated: Exclusive to your brand
- Shared: Multiple brands on same code
- Vanity: Custom number (e.g., BRAND)
Best for:
- Large-scale marketing campaigns
- Time-sensitive alerts
- High-volume transactional messages
Why Short Code Matters
Short codes are essential for high-volume SMS programs requiring maximum throughput.
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