Quiet Hours
Quiet Hours
SMS Marketing
Time windows during which marketing messages should not be sent, typically late night and early morning. Required by TCPA.
What is Quiet Hours?
Quiet hours are restricted time periods when marketing messages cannot be sent. This protects consumers from intrusive late-night or early-morning messages.
TCPA quiet hours:
- No calls/texts before 8am local time
- No calls/texts after 9pm local time
- Based on recipient's time zone
Best practices:
- Set conservative quiet hours (9am-8pm)
- Account for all time zones
- Queue messages for next valid window
- Consider industry norms
- Test optimal send times within allowed hours
Why Quiet Hours Matters
Violating quiet hours frustrates customers and can result in TCPA penalties.
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