SMS Marketing
MMS
Multimedia Messaging Service
Text messages that include multimedia content like images, GIFs, videos, or audio files, enabling richer marketing communications.
What is MMS?
MMS (Multimedia Messaging Service) extends SMS with visual content, enabling more engaging and branded marketing messages.
MMS content types:
- Images (product photos, graphics)
- GIFs (animated content)
- Video clips
- Audio files
- Contact cards
MMS vs SMS:
- SMS: Text only, 160 characters
- MMS: Multimedia, up to 1600 characters
- MMS: Higher cost per message
- MMS: Higher engagement rates
MMS best practices:
- Compress images (300KB ideal)
- Use eye-catching visuals
- Include clear CTA
- Test across devices
- Worth the extra cost for key campaigns
Performance impact:
- 15-20% higher click rates than SMS
- Better brand recognition
- More shareable content
Why MMS Matters
MMS dramatically increases engagement with visual content while maintaining SMS delivery rates.
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