Revenue recognition
Revenue
The accounting rule for when revenue counts as earned. For prepaid subscriptions, revenue is recognized as each delivery ships, not when the cash arrives.
For example, a customer prepays $120 for 12 monthly deliveries. The brand recognizes $10 of revenue each month as each order ships. After three deliveries, $30 is recognized revenue and $90 is still deferred.
Recognizing prepaid revenue correctly avoids overstating profit in the month you collect the cash.
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