E-commerce
SKU
Stock Keeping Unit
A unique identifier assigned to each distinct product and variant, used for inventory management and tracking.
What is SKU?
A Stock Keeping Unit (SKU) is a unique alphanumeric code assigned to each product variant for inventory and tracking purposes.
SKU best practices:
- Logical naming convention
- Include key attributes (size, color)
- Keep consistent format
- Avoid special characters
- Make scannable
Example SKU structure:
BRAND-CATEGORY-COLOR-SIZE
TSH-BLU-LG = T-shirt, Blue, Large
SKU vs other identifiers:
- SKU: Internal inventory code
- UPC/EAN: Universal barcode
- ASIN: Amazon identifier
Why SKU Matters
Proper SKU management is essential for inventory accuracy and operations.
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