E-commerce
Fulfillment
Order Fulfillment
The complete process of receiving, processing, and delivering orders to customers, including picking, packing, and shipping.
What is Fulfillment?
Order fulfillment encompasses everything from receiving an order to delivering it to the customer's door.
Fulfillment steps:
1. Order received
2. Inventory allocated
3. Picking (retrieving items)
4. Packing
5. Labeling
6. Shipping
7. Delivery
8. Returns handling
Fulfillment options:
- In-house: Control, but capital intensive
- 3PL: Outsourced, scalable
- Dropship: No inventory
- Hybrid: Combination
Key metrics:
- Order accuracy rate
- Fulfillment time
- Shipping cost per order
- Return rate
Why Fulfillment Matters
Fulfillment directly impacts customer experience and operational costs.
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