Affiliates
Commission
Affiliate Commission
The payment an affiliate receives for driving a sale or conversion. Can be a percentage of sale value or a flat fee.
What is Commission?
Commission is what affiliates earn for driving conversions. Structure it to align affiliate incentives with your business goals.
Commission types:
- Percentage of sale (e.g., 15% of order value)
- Flat fee per sale (e.g., $20 per conversion)
- Tiered (higher rates at volume)
- Recurring (for subscription products)
- Hybrid (flat + percentage)
Typical commission rates:
- Physical products: 5-20%
- Digital products: 20-50%
- SaaS/subscriptions: 20-40% or monthly recurring
- High-ticket items: Lower percentage, higher absolute value
Why Commission Matters
Commission rates must balance affiliate motivation with program profitability.
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