Affiliate
Affiliate Partner
Affiliates
An individual or business that promotes products in exchange for a commission on sales they generate through unique tracking links or codes.
What is Affiliate?
Affiliates are partners who promote your products in exchange for commissions on sales they drive. It's a performance-based marketing channel.
Types of affiliates:
- Content publishers (blogs, review sites)
- Influencers and creators
- Coupon and deal sites
- Email marketers
- Comparison shopping sites
Affiliate program components:
- Commission structure
- Tracking links/codes
- Cookie duration
- Payment terms
- Program terms and conditions
Example
For example, a blogger's review links to a $60 product with a 15% commission. If 40 readers buy through the link in a month, sales total $2,400 and the affiliate earns $360. For a subscription product, the program terms should say whether commission is paid on the first order only or on renewals too.
Why Affiliate Matters
Affiliates provide performance-based marketing where you only pay for results.
Explore More Terms
Browse our complete glossary of e-commerce and subscription terms.
