Sub-ID
Affiliate Sub-ID
Affiliates
Additional tracking parameters affiliates can add to their links to track performance of different campaigns, placements, or content.
What is Sub-ID?
Sub-IDs let affiliates add custom tracking to their links, enabling detailed performance analysis of their promotional efforts.
Sub-ID uses:
- Track different pages/content
- A/B test creatives
- Segment by traffic source
- Track by product category
- Monitor individual campaigns
Sub-ID example:
yoursite.com/?ref=aff123&sub1=blog_review&sub2=header_link
Best practices for brands:
- Support multiple sub-IDs
- Pass through to reporting
- Enable affiliate analysis
- Document usage
Benefits:
- Affiliates optimize better
- Better partnership insights
- Identify top-performing content
- Inform collaboration strategy
Why Sub-ID Matters
Sub-IDs help affiliates optimize their promotion and provide valuable insights.
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