Cookie Duration
Affiliate Cookie Duration
Affiliates
The time window during which an affiliate receives credit for a sale after a customer clicks their link.
What is Cookie Duration?
Cookie duration (or cookie window) determines how long after clicking an affiliate link a customer can convert for the affiliate to receive credit.
Common cookie durations:
- 24 hours (short)
- 7 days (common)
- 30 days (standard)
- 60-90 days (generous)
- Lifetime (rare)
Cookie duration considerations:
- Product type and sales cycle
- Average time to purchase
- Competitive landscape
- Program attractiveness
Cookie tracking challenges:
- Cross-device tracking
- Cookie blocking/deletion
- Privacy regulations
- Safari ITP restrictions
Best practices:
- Match duration to sales cycle
- Communicate clearly
- Consider first-click vs last-click
- Account for privacy changes
Why Cookie Duration Matters
Cookie duration significantly impacts affiliate earning potential and program attractiveness.
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