Creator marketing platform

A creator marketing platform runs the whole loop of working with creators. The usual parts are discovery (finding creators), outreach and CRM, briefs, contracts and approvals, gifting, tracked links and codes, reporting, and payouts. How platforms charge differs a lot. Some charge a flat monthly fee, some take a percentage of creator spend or of the sales creators drive, and some sell annual contracts. The pricing model matters as much as the feature list, because a percentage grows with your program. Platform vs network: a platform is software you use to run your own program with creators you recruit. A network is a marketplace of publishers that also handles tracking and payment, usually for a fee on every sale.