Creator program

A creator program turns influencer marketing from a series of deals into a system. Creators apply or are invited, accept standard terms, get a tracked link and a code, and earn on the sales they drive for as long as they stay in the program. What a program usually includes: a signup or application page, a commission rate (often with tiers), gifting rules, a brief that explains what good content looks like, a portal where creators see their links, sales and payouts, and a regular payout schedule. Programs vs campaigns: a campaign has a start, an end and a brief. A program is the standing relationship campaigns run inside.