Affiliates
EPC
Earnings Per Click
The average amount an affiliate earns for each click they send to a merchant, used to evaluate program profitability.
What is EPC?
Earnings Per Click (EPC) measures affiliate earning efficiency, showing the average commission earned per click sent.
EPC calculation:
EPC = Total Commissions ÷ Total Clicks
EPC benchmarks:
- Low: Under $0.25
- Average: $0.25-$0.75
- Good: $0.75-$2.00
- Excellent: $2.00+
Factors affecting EPC:
- Commission rate
- Conversion rate
- Average order value
- Product price
- Landing page quality
- Traffic quality
Using EPC:
- Compare programs
- Evaluate performance
- Identify optimization opportunities
- Set affiliate expectations
Formula
EPC = Total Commissions Earned ÷ Total Clicks
Example
If $500 earned from 1,000 clicks, EPC = $0.50.
Why EPC Matters
EPC helps affiliates compare programs and brands benchmark against competitors.
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