One brief. Every campaign type. Zero confusion.
Interactive brief builder that configures campaign goals, creator requirements, content specs, and legal agreements in a single workflow — so creators know exactly what you need.
Your creative briefs live in Google Docs. Your campaign requirements are in Slack threads. Your legal agreements are PDF attachments in email. Every creator gets a slightly different version of what you need. Half deliver off-brief content. A quarter ghost you. And when something goes wrong, there's no paper trail. Your brief process isn't a process — it's organized chaos.
What You Get
Everything you need, built into one unified platform.
Campaign Type Selection
Choose from UGC, influencer posts, product seeding, affiliate, Meta Partnership Ads, TikTok Spark Ads, or TikTok Shop — each with type-specific fields and requirements.
Product Details & USPs
Upload product photos, define key selling points, set talking points and messaging guidelines. Creators see exactly what to highlight.
Creator Requirements
Set location, category, demographics, follower range, engagement rate minimums, and custom screening questions to attract the right applicants.
Content Specifications
Define media types (video, photo, carousel), formats (9:16, 1:1, 16:9), video length, content style (testimonial, unboxing, demo, review, how-to), and deliverable count.
Reference Content & Lookalikes
Attach example content that shows your creative vision. Upload competitor or aspirational references. AI finds creators who match the style.
Brief-as-Agreement
The creative brief doubles as a binding agreement. When creators apply, they accept your terms, deliverables, timeline, and usage rights automatically. No separate contracts needed.
How It Works
From setup to results in four simple steps.
Select Campaign Type
Choose your campaign format — UGC, influencer posts, seeding, affiliate, partnership ads, or TikTok Shop. Fields auto-configure to match.
Configure Details
Add product info, creator requirements, content specs, and reference materials. Pre-populated defaults speed up repeat campaigns.
Publish & Attract
Launch your brief to the marketplace. Matching creators apply with portfolios and answers to your screening questions.
Review & Hire
Evaluate applications against your criteria. Accept creators who fit — the brief-as-agreement means they're ready to start immediately.
Discovery Agent
The Discovery Agent analyzes your brief requirements and proactively surfaces creators from the 38M+ database who match your criteria — before you even publish. Get AI-recommended applicants alongside organic applications.
Key Benefits
Brief = Contract = Clarity
One document covers creative direction, deliverables, timeline, payment terms, and usage rights. Creators know exactly what they're signing up for.
Pre-Populated Templates
Don't start from scratch. Campaign-type templates with sensible defaults let you launch in under 5 minutes. Clone past briefs for repeat campaigns.
Higher Content Quality
Structured briefs with reference content, screening questions, and clear specs reduce off-brief deliveries by 80%. Creators deliver what you actually need.
"Before Spark, our briefs were 3-page Google Docs that creators never read. Now we configure everything in the brief builder, creators apply knowing exactly what's expected, and our off-brief rate dropped from 40% to under 5%."
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