One brief. Every campaign type. Zero confusion.
Build one brief with your goals, what you need from creators, the content specs and the contract, so creators know exactly what to make the first time.
- Brief creation time
- <5 min
- Brief creation time
- Campaign types supported
- 7
- Campaign types supported
- No separate legal step
- Brief = Contract
- No separate legal step
The problem
Your creative briefs live in Google Docs. Your campaign requirements are in Slack threads. Your legal agreements are PDF attachments in email. Every creator gets a slightly different version of what you need. Half deliver off-brief content. A quarter ghost you. And when something goes wrong, there's no paper trail. Your brief process isn't a process — it's organized chaos.
The approval loop
What is the brief and approval loop in Spark!?
In Spark!, a content brief tells creators what to make (key messages, required hashtags and mentions, do’s and don’ts, the deadline and usage rights), and every piece of content a creator submits comes back to you for review. You approve it, reject it, or request a revision with feedback, and the revised version comes back to your queue as pending.
Campaign applicationsWhat is a creator brief?What are content rights?
What a brief holds
Everything a creator sees before they start.
| Part of the brief | What it covers |
|---|---|
| Deliverable | Video, photo, story, reel or carousel, and the platform. |
| Objectives and key messages | What the content is for and the points it has to make. |
| Hashtags and mentions | The tags and handles every post must carry. |
| Do’s and don’ts | What to show and what to stay away from. |
| Brand assets and examples | Files to use and content that shows the style you want. |
| Deadline and revision limit | When content is due and how many rounds of changes are included. |
| Usage rights and exclusivity | How long you can use the content (campaign only, 6 months, 1 year or forever) and any period the creator can’t work with competitors. |
How every submission is reviewed
You decide on each piece of content. The creator sees your decision and your feedback in their portal.
| Status | What it means | What the creator does next |
|---|---|---|
| Pending | Waiting for your review. | Waits for your decision. |
| Approved | You accepted the content. | It counts toward the campaign’s deliverables. |
| Revision requested | You asked for changes, with feedback. | Makes the changes and resubmits. It comes back to you as pending. |
| Rejected | You turned it down, with a reason. | Reads your reason. |
For TikTok clips, Spark! also checks that the video comes from the creator’s connected TikTok account and that its caption carries your required hashtags and mentions.
What you get
Everything you need, built into one platform.
Campaign type selection
Choose from creator videos, sponsored posts, product seeding, affiliate, Meta Partnership Ads, TikTok Spark Ads, or TikTok Shop — each with type-specific fields and requirements.
Product details and selling points
Upload product photos, define key selling points, set talking points and messaging guidelines. Creators see exactly what to highlight.
Creator requirements
Set location, category, demographics, follower range, engagement rate minimums, and custom screening questions to attract the right applicants.
Content specifications
Define media types (video, photo, carousel), formats (9:16, 1:1, 16:9), video length, content style (testimonial, unboxing, demo, review, how-to), and deliverable count.
Reference content & lookalikes
Attach example content that shows your creative vision. Upload competitor or aspirational references. AI finds creators who match the style.
Brief-as-agreement
The creative brief doubles as a binding agreement. When creators apply, they accept your terms, deliverables, timeline, and usage rights automatically. No separate contracts needed.
How it works
From setup to results in four simple steps.
- 1
Select campaign type
Choose your campaign type: creator videos, sponsored posts, seeding, affiliate, partnership ads, or TikTok Shop. Fields auto-configure to match.
- 2
Configure details
Add product info, creator requirements, content specs, and reference materials. Pre-populated defaults speed up repeat campaigns.
- 3
Publish & attract
Launch your brief to the marketplace. Matching creators apply with portfolios and answers to your screening questions.
- 4
Review & hire
Evaluate applications against your criteria. Accept creators who fit — the brief-as-agreement means they're ready to start immediately.
AI agent
Discovery agent
The Discovery Agent analyzes your brief requirements and proactively surfaces creators from the 38M+ database who match your criteria — before you even publish. Get AI-recommended applicants alongside organic applications.
47 high-fit creators found per brief on average
“Before Spark, our briefs were 3-page Google Docs that creators never read. Now we configure everything in the brief builder, creators apply knowing exactly what's expected, and our off-brief rate dropped from 40% to under 5%.”
Why it pays off
Brief = contract = clarity
One document covers creative direction, deliverables, timeline, payment terms, and usage rights. Creators know exactly what they're signing up for.
Pre-populated templates
Don't start from scratch. Campaign-type templates with sensible defaults let you launch in under 5 minutes. Clone past briefs for repeat campaigns.
Higher content quality
Structured briefs with reference content, screening questions, and clear specs reduce off-brief deliveries by 80%. Creators deliver what you actually need.
Ready to Transform Your Creator Program?
Join hundreds of brands using Spark! to prove what creators earn them and grow their creator partnerships.
- 90-day results guarantee
- Done-for-you setup
- Cancel anytime
Common questions
Build one brief with your goals, what you need from creators, the content specs and the contract, so creators know exactly what to make the first time.
Select campaign type: Choose your campaign type: creator videos, sponsored posts, seeding, affiliate, partnership ads, or TikTok Shop. Fields auto-configure to match. Configure details: Add product info, creator requirements, content specs, and reference materials. Pre-populated defaults speed up repeat campaigns. Publish & attract: Launch your brief to the marketplace. Matching creators apply with portfolios and answers to your screening questions. Review & hire: Evaluate applications against your criteria. Accept creators who fit — the brief-as-agreement means they're ready to start immediately.
Discovery agent: The Discovery Agent analyzes your brief requirements and proactively surfaces creators from the 38M+ database who match your criteria — before you even publish. Get AI-recommended applicants alongside organic applications. 47 high-fit creators found per brief on average
Spark! is $1,990 per year, or $199 a month month to month, with everything included. Creator spend stays yours: Spark takes no cut of it.
A Spark! content brief tells creators what to make, and every piece of content they submit comes back to you for review. You approve it, reject it, or request a revision with feedback, and the revised version comes back to your queue as pending.
Choose request revision and write what to change. The creator sees your feedback in their portal, updates the content and resubmits it, and it returns to your review queue as pending.
For TikTok clips, yes. Spark! checks that the clip comes from the creator’s connected TikTok account and that its caption includes the hashtags and mentions in your brief.
