Churn Rate
Calculator
Calculate your monthly churn rate, see the annual impact, and understand how churn affects your customer lifetime value.
Your Metrics
Enter your monthly data
Churn Rate Formula
Churn Rate = (Subscribers Lost ÷ Subscribers at Start) × 100
Monthly Churn Rate
Average5.00%
of 1000 subscribers churned this month
Annual Churn Rate
46.0%
If this rate continues
Net Growth
+30
Subscribers this month
Churned MRR
$2,500
Revenue lost monthly
Churned ARR
$30,000
Annual revenue at risk
LTV Impact
Avg Customer Lifespan
20.0 months
Estimated LTV
$1,000
Industry Benchmarks
Understanding Churn Rate
What is Churn Rate?
Churn rate measures the percentage of customers who stop subscribing during a given time period. It's one of the most critical metrics for subscription businesses because it directly impacts revenue growth and customer lifetime value.
Why Churn Matters
Even small improvements in churn rate have compounding effects. A 1% reduction in monthly churn can increase your customer lifetime by 10-20%. This means more revenue without increasing acquisition spend.
Types of Churn
Voluntary Churn
Customers who actively cancel—usually due to value perception, budget, or competition.
Involuntary Churn
Customers lost due to failed payments, expired cards, or technical issues—often recoverable.
