Free shipping
Free shipping
E-commerce
Delivering orders at no shipping cost to the customer, often above an order threshold or as a subscription perk.
What is Free shipping?
Free shipping is never free for the store. The cost moves from the customer to the brand, so it is usually offered above a minimum order value, as a subscription or membership perk or during a promotion.
Setting a threshold: a free shipping threshold a little above your average order value encourages customers to add one more item to qualify. A cart message that shows how far the shopper is from free shipping makes the threshold easy to reach.
Example
For example, a store with a $42 average order value sets free shipping at $50. A shopper with $44 in the cart sees "You are $6 away from free shipping" and adds a $12 item, bringing the order to $56.
Why Free shipping Matters
Shipping costs are a common reason shoppers leave checkout, and a smart threshold can lift order value while removing that reason.
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