SMS Marketing
Keyword
SMS Keyword
A specific word that customers can text to a number to trigger an action, such as subscribing to a list or receiving information.
What is Keyword?
SMS keywords let customers initiate interactions by texting a specific word to your number, enabling easy opt-in and engagement.
Keyword uses:
- Opt-in: "Text JOIN to 12345"
- Contests: "Text WIN to enter"
- Information: "Text INFO for details"
- Voting/polls: "Text A or B"
- Support: "Text HELP for assistance"
Keyword best practices:
- Short, memorable words
- Easy to spell
- Avoid similar-sounding words
- Test before launching
- Clear call-to-action
Keyword response flows:
- Confirmation message
- Welcome series trigger
- Information delivery
- Contest entry confirmation
Promotion channels:
- In-store signage
- Packaging
- Social media
- Print ads
- Email
- Website
Why Keyword Matters
Keywords provide easy, memorable ways for customers to engage with your brand via SMS.
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