Virtual assistant (AI virtual assistant)
Support
A virtual assistant is software, or a remote person, that handles routine tasks such as scheduling, email and simple requests on someone's behalf.
For example, a founder's virtual assistant sorts their inbox and drafts replies for them to send. A support agent for the same store answers customers directly and changes their orders within the store's rules.
Knowing the difference helps you choose between help for one person and an agent that takes work off the whole team.
Not usually. A virtual assistant helps one person with simple tasks. An AI agent is given a goal and tools, and completes multi-step work on its own within set rules.
Some can answer simple questions. For order changes, returns and subscriptions, you need an agent connected to your store data with customer verification and approvals.
Browse our complete glossary of e-commerce and subscription terms.
