New to subscriptions
New to subscriptions? Start here.
Subscriptions turn one-time buyers into regulars and make revenue predictable. Here is how to launch a program that customers love and that keeps growing.
The problem
Winning a new customer keeps getting more expensive. Subscriptions let you earn from the same customer again and again, without paying to win them back every time.
Plan your program
Pick the right products
Things people use up and reorder: supplements, coffee, pet food, skincare.
Choose a model
Subscribe-and-save, prepaid, build-a-box, memberships or gift subscriptions.
Price it simply
A clear saving, often 10 to 15%, plus perks like free shipping.
Make it flexible
Let subscribers skip, swap and change frequency so they never feel trapped.
Keep subscribers longer
Nail the first reorder
Most cancellations happen early. Welcome, educate and remind before the second order.
Save cancellations
Offer skips, swaps and pauses before they leave.
Recover failed payments
Retry smartly and remind subscribers to update their card.
Reward loyalty
Credits, gifts and milestones for staying.
How it works
- Step 1
Install Chargezen
From the Shopify App Store.
- Step 2
Create your plans
Frequencies, discounts and prepaid options.
- Step 3
Add the widget
Put the subscribe option on product pages.
- Step 4
Turn on retention
Cancellation offers, payment recovery and rewards.
Common questions
What products work best as subscriptions?
Products customers use up and reorder on a regular schedule, like supplements, coffee, pet food, skincare and household goods.
How much of a discount should I offer?
Many brands start with 10 to 15% off plus free shipping, then test from there.
How long does it take to launch?
You can install Chargezen, create a plan and add the widget in an afternoon.
Grow subscriptions without giving up a cut.
$199 a month for Shopify Advanced and Plus stores. No commission and no transaction fees, however big you grow.
