Interactive voice response (IVR)
Phone
A phone menu that answers calls with recorded prompts and routes callers by the keys they press or the words they say, as in "press 1 for orders."
A caller hears "Press 1 for order status, 2 for returns, 3 for subscriptions." They want to change the address on a subscription order, press 3, then wait in a queue. With an AI agent on the line, they say "I moved, can you update my next box?" and it's done on the call.
A phone menu is the first thing many customers hear from your business. If it's slow or confusing, they hang up before anyone can help.
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