Last-click attribution

Last-click is the most common rule in affiliate and creator programs because it’s simple to explain and pay out: one order, one partner. If a shopper clicks two creators’ links, the later click wins. Its blind spot: the creator who introduced the product weeks earlier gets nothing if someone else’s link was clicked last. Some brands accept this; others add flat fees or gifting for top-of-funnel creators. How Spark! credits sales: an order is credited when the shopper tapped a creator’s tracked link and ordered in the same browser within the brand’s attribution window. If they tapped more than one creator’s link, the most recent tap wins.