Link in bio

Link in bio

Influencer

A link in bio is the single link a social profile allows in its bio, usually pointing to a simple page that lists many links, products and offers.

What is Link in bio?

Because most social apps allow only one profile link, creators and brands use a link-in-bio page: a mobile page with buttons for products, codes, videos and other links. For creators who work with brands, the page is where followers find every partner product in one place. Each brand link should be a tracked link so the right creator gets credit. In Spark!: creators can build a Bio page with products, discount codes and links from every brand they work with. Taps go through the creator’s tracked links, so sales are credited to them with the right brand.

Example

A fitness creator’s bio page shows three partner products, one discount code and her latest video. A follower taps a protein powder, orders in the same browser, and she earns the commission.

Why Link in bio Matters

The bio link is often where a creator’s audience actually clicks. A tidy, tracked page turns that traffic into credited sales.

Link in bio FAQ

What should go on a link-in-bio page?

A link-in-bio page should hold your current partner products and codes, your best content and anything you’re promoting now. Keep it short and put the most important link first.

Where do Spark! creators build their bio page?

Spark! creators build their bio page in the Spark! creator portal, under Bio. Each brand tap goes through the creator’s tracked link for that brand.

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