Social proof
Social proof
E-commerce
Social proof is evidence that other people use and like a product, such as reviews, ratings, customer photos and creator posts, that helps shoppers decide.
What is Social proof?
People look to others when unsure. On a store, social proof shows up as star ratings and reviews, customer photos, "best seller" badges, creator videos, press mentions and counts of customers or subscribers.
Real beats impressive: specific, honest reviews and real customer photos persuade better than polished claims. Invented or inflated numbers break trust and can break advertising rules.
Place it where doubt happens: near the price, the add-to-cart button and checkout, where shoppers hesitate.
Example
A brand adds three short customer videos and its review rating next to the add-to-cart button on its best-selling product page.
Why Social proof Matters
Social proof lowers the risk a shopper feels about buying from a brand they don’t know yet.
Social proof FAQ
What are examples of social proof?
Examples of social proof are reviews and ratings, customer photos and videos, creator posts, best-seller badges and counts of customers.
Where should social proof go on a store?
Social proof should go on product pages near the price and add-to-cart button, in the cart and in emails sent to shoppers who haven’t bought yet.
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