Partnership ads

Partnership ads are Meta’s format for paid creator content on Facebook and Instagram. The creator gives the brand permission, and the brand puts paid spend behind the creator’s post or runs a new ad that shows both handles at the top. Why brands use them: the ad looks like a post from a person, not a logo, and the brand still controls the budget, the targeting and how long the ad runs. The creator never hands over a password. What to agree first: how long the brand may run the ad, on which placements, and whether the creator is paid extra for paid use. Those terms belong in the creator contract, not in a direct message.