UGC usage rights

Content that a creator posts still belongs to the creator. A brand that wants to put it in ads, on product pages or in email needs written permission, and creators often charge more for wider use. What the rights should spell out: the channels (organic social, paid ads, website, email, print), the length of use (for example 30, 90 or 365 days, or in perpetuity), whether the brand may edit the content, whether it’s exclusive, and what happens when the term ends. Get it in the contract. A comment saying "sure, use it" is weak evidence later. A short contract with a usage clause protects both sides.