Dynamic content
Dynamic content
Email Marketing
Dynamic content is the parts of an email that change for each recipient based on their data, like products they viewed or the language they speak.
What is Dynamic content?
With dynamic content, one email shows different blocks to different people: product recommendations, a cart's contents, a loyalty balance or a translated version.
It replaces many near-identical campaigns with one send that adapts.
In SmartyTap, flows can show the cart or product a customer left behind, variables fill in personal details, and translated versions of a campaign go to each customer in their chosen language.
Example
A browse abandonment email shows the exact jacket each shopper viewed, in their size and their language.
Why Dynamic content Matters
Relevant content earns more clicks than the same message for everyone.
Dynamic content FAQ
Is dynamic content the same as merge tags?
Merge tags swap in single values like a name. Dynamic content can swap whole blocks, like a product grid.
Does dynamic content slow down sending?
Not noticeably for most stores; the tool builds each version at send time.
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