Popup form
Popup signup form
Email Marketing
A popup form is a signup form that appears over a web page, often after a delay, on scroll or on exit, to collect email addresses or phone numbers.
What is Popup form?
Popups are the biggest list-growth tool for most stores. Common versions: a timed popup after a few seconds, exit-intent when the cursor heads for the tab bar, and a teaser tab that opens the form on click.
Good popups offer a clear reason (a first-order discount, early access), ask for as little as possible, and don't block mobile shoppers. Collect texting consent with its own wording.
In SmartyTap, you can build popup and embedded forms that collect email and SMS consent and feed segments and the welcome flow.
Example
After 8 seconds, a popup offers 10% off the first order for an email, then asks for a phone number on a second step with texting consent.
Why Popup form Matters
Most visitors leave without buying; a popup turns some of them into people you can reach again.
Popup form FAQ
Do popups hurt SEO?
Google warns against intrusive popups that block content on mobile. Use small or delayed ones on mobile.
When should a popup appear?
Test it, but common choices are after a few seconds, after some scrolling, or on exit intent.
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