Double opt-in
Double opt-in (confirmed opt-in)
Email Marketing
Double opt-in is a signup that is confirmed only after the person replies to or clicks a confirmation message.
What is Double opt-in?
With double opt-in, signing up sends a confirmation: a link for email, or a "Reply YES" text for SMS. The person joins only after confirming.
Pros: proves the address or number belongs to the person, keeps typos and fake entries out, and gives you a clear consent record. Cons: some people never confirm, so the list grows slower.
In SmartyTap, double opt-in is available for texts: turn on Require double opt-in, and new subscribers get a confirmation text and join after replying YES.
Example
A visitor enters her number in a popup, gets "Reply YES to confirm texts from Acme," replies YES, and only then receives the welcome text.
Why Double opt-in Matters
Confirmed subscribers complain less, bounce less and are easier to prove consent for.
Double opt-in FAQ
Is double opt-in required by law?
Not in the US for email or texts, though some countries expect it. Carriers and inbox providers look kindly on it.
Does SmartyTap support double opt-in for texts?
Yes. Turn on Require double opt-in in SmartyTap settings; new subscribers confirm by replying YES.
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