Email marketing

Email marketing has two halves. Campaigns are one-off sends you schedule, like a product launch or a sale. Flows run on their own for each customer when something happens, like a signup, an abandoned checkout or a first order. It works because you own the list. Ads rent attention; an email list is an audience you can reach again without paying per view. That's why most stores keep email at the center of retention, with texts for the moments that need speed. What decides results: who you send to (segments), whether you reach the inbox (deliverability), and whether the message gives the reader a reason to act.