Email campaign

Email campaign

Email Marketing

An email campaign is a one-time email you write and schedule for a chosen list or segment, such as a sale announcement or a newsletter.

What is Email campaign?

A campaign goes out once, at a time you pick, to the audiences you include. That makes it different from a flow, which sends to each person when something happens to them. A good campaign has one clear goal, a segment that fits it, a subject line and preview text that earn the open, and a single main call to action. In SmartyTap, one campaign can hold several emails and texts on a board, each with its own send time, and you can stop follow-ups for anyone who orders or starts a subscription.

Example

A skincare brand sends a "new serum" email to everyone who bought from the same line in the past year, with a reminder email two days later to people who didn't click.

Why Email campaign Matters

Campaigns create the sales spikes; flows create the steady base. Most stores need both.

Email campaign FAQ

How often should I send email campaigns?

As often as you have something worth reading. Many stores send one to three a week, more in peak season, and use frequency limits so nobody gets too many.

What is the difference between a campaign and a flow?

A campaign is one send at a time you choose. A flow runs by itself for each person when a trigger happens, like a signup or an order.

Explore More Terms

Browse our complete glossary of e-commerce and subscription terms.

View Full Glossary
Space, at your fingertips

What would you do with 22% more revenue?