Smart Sending
Smart Sending
Email Marketing
Smart Sending is a frequency limit that skips anyone who already got a marketing message on that channel within a set window.
What is Smart Sending?
Smart Sending stops campaigns from piling up on the same person. Before a message sends, the tool checks when that person last got a marketing message on that channel.
In SmartyTap, the windows are fixed: 16 hours for email and 24 hours for texts. Sends from the same campaign don't count, so a planned follow-up still goes. Skipped people show as Skipped by Smart Sending in delivery status, and you can turn it off per message for urgent sends.
Why fixed windows: they're simple to reason about and protect complaint rates during busy weeks like Black Friday.
Example
A shopper got a sale email at 9 a.m. A second campaign at 3 p.m. skips her; the same campaign's reminder the next day still reaches her.
Why Smart Sending Matters
Too many messages too close together are a top reason for unsubscribes and spam complaints.
Smart Sending FAQ
Do follow-ups in the same campaign count?
No. In SmartyTap, sends from the same campaign don't count toward Smart Sending, so a planned reminder still goes out.
Can I change the window in SmartyTap?
No. It's fixed at 16 hours for email and 24 hours for texts. You can turn it off for a single message.
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